Let’s be honest: selling dessert shouldn’t be challenging. A display of mouth-watering foods is enough to arouse one’s appetite. The marketing of desserts, however, is the hardest cookie in the restaurant business. If that tantalizing dessert display isn’t presented in an appealing manner, it might be a little more challenging to make a sale. Yes, even for the cutest cupcakes.
There are ways your restaurant marketing strategies can turn your casual “would you like dessert?” offer at the end of the meal into a revenue generator. Nevertheless, using the internet and social media to help your treats stand out from the competition is the best way to go. If a restaurant has high-quality treats that are simply too good to keep to itself, open up to social media. This will ensure that your visitors not only buy the dessert the first time but also order it again.
The enduring flavor of Desserts
Everything from the appetizer to the entrée and the dessert of a customer’s meal, and even the final piece of paper they would take home from your restaurant needs to be perfect. For a lunch at your restaurant to go from great to outstanding and amazing, desserts are a necessity. Dessert being the last portion of the meal, often lingers for a while, especially when the flavor is rich and awesome. Because of this, selecting your dessert menu is crucial for the growth of your brand.
The primary considerations to keep in mind while selecting the appropriate dessert menu for your restaurant are the dish’s originality, flavor, and taste. It should neither be excessively sweet nor overwhelmingly flavored. The pastry chef at your establishment should be free to try different things with the sweets.
Start with the 5 C’s in addition to vanilla:
- Chocolate
- Citrus
- Coffee
- Custard
- Cheesecake
- Caramel
Chocolate: Desserts made of chocolate are among the all-time favorites of the majority of people. Use various chocolate varieties to enhance your dishes. White chocolate, milk chocolate, dark chocolate, and all other varieties of chocolate each have their own allure.
Citrus: The following category on your dessert menu may include any citrus fruit. Customers who dislike chocolate frequently select citrus-flavored confections. They can be used for shakes, ice cream sundaes, and many other things.
Coffee: Millennials like to pair practically everything, even sweets, with coffee. The availability of a wide selection of treats, including coffee, would be quite alluring to clients.
Cheesecake and Custard: Desserts prepared with custard are becoming more and more popular, such as cheesecake. All desserts go well with custard, whether it’s a classic cheesecake or a caramel candy.
Caramel: You may use caramel in a dozen additional dishes, such as toffee pudding, caramel parfait, caramel candies, and caramel apples.
Let’s explore further to see how dessert menu design is carried out after talking about the many items you can utilize in your dessert.
- Creation and Presentation of Desserts
Along with choosing the right items and placing them in the right places on your menu, you must also serve your desserts in an elegant way.
- Make dessert shooters available
Customers frequently decide against ordering dessert because of its high cost. Instead of adding more ingredients or creating more dessert recipes, you can include smaller versions of your dessert dishes. They are gentle on the stomach and have a good price point, which is a plus. Both customers who are concerned with their health and those who don’t want to spend a fortune could jump on such offers. Highlight a handful of your dessert shooters or consider combining them to attract more customers.
- Allow customers to select their dessert
Maintain a separate counter supplied with several varieties of ice cream, candies, jelly, M&Ms, waffles, and other treats. Give customers a range of options of how to make their dessert, including a base, a topping, and other add-ons. A menu with such a customizable dessert selection if available to customers might help you win a devoted customer right away if they find the right goods.
You just can’t miss Vanilla!
People can be divided into two groups: those who adore vanilla and those who haven’t yet tried the best vanilla recipes. Vanilla is the second most costly spice in the world, right after saffron, and for good reason. It may be used to improve a wide variety of sweets, and it also creates fantastic vanilla bean ice cream. Note that vanilla bean powder could be a good addition to your ice cream. Vanilla is fantastic in cuisine, but it also has potent antioxidants that are very good for your health.
Top 5 sweet dishes to include on your menu
Let’s consider the numerous foods you can serve on your menu. Consciously consider the various parts during the construction of your dessert menu! Start with the most well-liked recipes from this year, including fruit-based sweets, which use more natural ingredients, fewer chemicals, and less refined sugar.
- Apple Latkes with a Vanilla and Cinnamon Flavor
Latkes are fried pancakes that are crunchy and frequently contain potatoes. The version with apples, orange juice, cinnamon, and vanilla, however, is sweet and belongs in the dessert category.
- Mousse with mixed berries
You can provide your clients with many mousse varieties, such as butterscotch and mixed berry mousse. They go nicely with any dessert menu and are light on the stomach.
- Vanilla ice cream and a brownie
Nothing comes close to a brownie with less chocolate and full cane sugar. By adding more vanilla bean powder from providers such as Fitnclean Vanilla, you can give your dish a unique spin, or you can keep with the classic recipe. For contrasting flavors, you can combine the brownie with a small amount of rum.
- Vanilla cheesecake
For many people, there is nothing better than a straightforward, sophisticated cheesecake where the vanilla bean is the star. Additionally, you can top the dish with a thick chocolate ganache.
- Angel food cake with vanilla bean
Everyone loves using angel food cake as a blank canvas to create amazing delicacies. Serve it plain or with lots of fresh fruit, chocolate sauce, or nuts sprinkled on top.
Overall, desserts serve as the icing on top of the meal that diners receive at your restaurant. However, not all desserts are completely successful in this endeavor. Your dessert menu is crucial for drawing in customers. You can slightly improve your business by paying a little more attention to the dessert menu. You can use your own imagination in addition to these suggestions to add new combinations and themes to your menu.